On-chain attribution
Every campaign is wired to wallet-level tracking. You see cost per verified wallet, per deposit and per retained user — not reach, not engagement rate, not vibes.
Q4
Taking on four new protocol partners this quarter
Growth for protocols that deserve the attention.
Bitkey is a marketing agency built for crypto teams. We run launches, communities, KOL programmes, PR and paid acquisition — and we report in wallets, deposits and retained users rather than impressions.
0
Raised by clients
0
Protocols launched
0
Retainer renewal
TGE day
18,204 wallets in 24h
Campaign Console
Live
Paid acquisition
$4.12
−38%
Community
41,880
+12.4%
On-chain
$9.6M
+21.7%
Attribution window: 30 days
Wallets 18,204
22 placements
Tier-1 crypto media
Aeris Protocol
Volta Finance
Nimbus Pay
Karst DAO
Solvent Labs
Kestrel Bridge
Aeris Protocol
Volta Finance
Nimbus Pay
Karst DAO
Solvent Labs
Kestrel Bridge
Why teams pick us
Most crypto marketing buys noise. We buy users.
Anyone can rent an audience for a week. The hard part is arriving with a story that holds up, a funnel that converts, and reporting your investors will not argue with.
Operators, not observers
Our strategists have shipped protocols, run DAO treasuries and sat through their own token launches. They know what a mainnet week actually costs a team.
Compliance-aware by default
We write copy that legal will actually approve. Every claim gets reviewed against your jurisdiction before it ships, and we will tell you when a tactic is not worth it.
0
Capital raised by client protocols
0
Community members grown
0
Tier-1 media placements
0
Average drop in acquisition cost
Selected work
Campaigns with receipts.
Four engagements, four very different problems. Every number below came out of the client's own dashboard, not ours.
What we do
One team across the whole funnel.
Most protocols end up with a PR firm, a growth contractor, three moderators and an agency of record who never speak to each other. We replace that with one accountable team that owns the number.
- Token launch and TGE campaigns, from narrative to listing day
- Community growth and moderation across Discord, Telegram and X
- KOL and influencer programmes with enforced disclosure
- PR, tier-1 media and exchange listing support
- Performance marketing with wallet-level attribution
- Brand, website and content studio for protocol teams
1
Audit
Two weeks pulling apart your funnel, your analytics and your competitors' positioning. You get the findings whether or not you hire us.
2
Position
One sentence that explains why your protocol exists, tested with real users before it goes anywhere near a landing page.
3
Build
Creative, landing pages, tracking, media list and KOL roster assembled in parallel so launch week is execution, not scramble.
4
Launch
A war room across your timezone for the critical window, with daily standups and a rollback plan for anything that misfires.
5
Compound
Monthly reporting against the agreed number, with budget reallocated to whatever the on-chain data says is working.
How we measure
If it cannot be traced to a wallet, it is not a result.
Crypto marketing has a reporting problem. Impressions are cheap, engagement is farmable, and follower counts can be bought for the price of a decent lunch. None of that tells a founder whether the money worked.
We instrument every campaign against on-chain events instead. You get one dashboard showing spend against verified wallets, first deposits, retained users at day 30, and the cost of each — broken down by channel and creative.
Cost per wallet
Spend divided by wallets that actually transacted, not by clicks or sign-ups.
Day-30 retention
How many of those wallets came back. The number most agencies quietly avoid.
Channel contribution
Which source produced which deposit, with multi-touch weighting you can inspect.
Sybil filtering
Farmed and duplicate wallets stripped out before anything reaches your report.
Testimonials
What founders say once the dust settles.
Collected at the end of each engagement, published unedited. We ask for the criticism too, and it goes in the retro.
“We had three agencies before Bitkey and none of them could tell me what a wallet cost. Six weeks in we had a real number, and it was half what we had been paying.”
“They talked us out of a listing campaign that would have burned a quarter of our budget. That single conversation paid for the retainer twice over.”
“No engagement-rate slides, no vanity dashboards. Our board meeting deck now uses their reporting verbatim, which has never happened with an agency before.”
FAQ
The questions every founder asks us.
If your situation is not covered here, the fastest route is a thirty-minute call. We will tell you straight if we are the wrong fit.
Retainers start at £12,000 a month for a focused scope and run to £45,000 for a full-stack launch team. Media and KOL spend sits outside the retainer and is passed through at cost, with the invoices attached to your monthly report.
No. We do not run wash campaigns, buy followers, coordinate price talk, or place undisclosed paid posts. Every KOL we engage discloses. It costs us pitches, and it is the reason our clients can show our reporting to regulators and investors.
Attribution and quick wins land inside the first month. Meaningful movement on cost per wallet takes two to three months, because that is how long it takes to gather enough data to cut what is not working. We ask for a three-month minimum for that reason.
Up to 30% of a retainer, on standard vesting, for projects that have already launched. The remainder is fiat or stablecoin. We will not take an equity or token-only deal — it distorts the advice we give you.
Often, and it is usually the best time to start. Positioning is far cheaper to get right before a brand, a deck and a landing page have been built around the wrong story. Pre-launch teams typically start with the audit and a launch sprint.
The strategist in your pitch is the strategist on your account. You get a named lead, a growth marketer, a community operator and a designer, all in your Slack or Telegram. We cap each lead at three accounts so nobody is spread across a dozen protocols.
Free growth audit
Find out what a wallet costs you.
Two weeks, no obligation, findings are yours to keep whether or not we work together.
Get in touch
Tell us about your protocol.
Phone
+44 20 3410 2288Studio
42 Leman Street, London E1 8EW, United Kingdom
Coverage
London and Singapore — launch cover across all timezones
Bitkey Studio, Whitechapel
42 Leman Street, London E1 8EW — three minutes from Aldgate East.