Bitkey
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We are the agency
protocol founders recommend.

Bitkey is twenty-eight people across London and Singapore. Most of us worked inside protocols before we worked on them from the outside, and it shows in the advice we give.

Our mission

Build attention that survives the cycle.

Crypto marketing has spent a decade optimising for the wrong thing. It is trivially easy to make a protocol look popular for a week and almost impossible to fake a user who comes back in month three. We only build for the second kind.

That means we turn down work. We do not run wash campaigns, buy engagement, coordinate price talk or place undisclosed posts. Those tactics move a chart and destroy a brand, and we would rather lose the pitch.

  • Every paid placement discloses, without exception
  • Reporting a regulator could read without flinching
  • One client per category, so we never compete with ourselves
2019
Founded in London
0
People across two offices
0
Protocols launched
0
Accounts per strategist, capped
How we operate

Four rules we do not bend.

Measure or don't ship

No campaign goes live before attribution can prove what it did.

Three accounts a lead

The strategist who pitched you is the one who runs your account.

Costs passed at cost

Media, KOL and tooling invoices attach to your report. No hidden margin.

Publish the misses

Every retro lists what failed. It is in our case studies too.

2019

One launch, three people

Two ex-protocol marketers and a data engineer took on a single TGE from a Whitechapel co-working desk. It went well enough that the founder introduced us to four more.

2021

We built the attribution stack

Frustrated that nobody could answer "what did that cost per wallet", we wrote our own tracking. It is still the reason most clients sign.

2022

The bear market test

Retainers halved across the industry. We kept eleven of thirteen clients by moving them from launch work to retention and community, and rewrote our pitch around it.

2024

Singapore opens

An APAC desk so launch war rooms stop running on London hours and Asian community time gets a team that is actually awake for it.

2026

180 protocols later

Twenty-eight people, two offices, and a client list that still comes almost entirely from founder referrals.

Our story

From one launch to a hundred and eighty.

Bitkey started because three people kept watching good protocols lose to worse ones with louder marketing. The technology was better, the team was stronger, and none of it mattered because nobody could explain what the thing was for in one sentence.

Seven years on, the job has not really changed. Find the sentence, prove it converts, then put money behind it and measure honestly. Everything else on this site is detail.

See the work
Our team

Operators who have sat on your side of the table.

Every senior lead here has shipped a protocol, run a treasury or survived their own token launch. That is the difference between advice and opinions.

EK

Elena Kovač

Founder & Managing Partner

Ran growth at an L1 through its mainnet and its first bear market. Leads positioning work and every launch war room.

DO

Daniel Okoro

Head of Performance

Nine years in payments acquisition before crypto. Built our attribution stack and refuses to spend a pound he cannot trace.

SH

Sofia Halvorsen

Head of Community

Former DAO operator. Has moderated through two exploits and a governance coup, which is the only credential that matters here.

RA

Rahul Anand

Head of Communications

Ex-financial journalist turned comms lead. Owns tier-1 press relationships and every crisis plan we write.

Come and check our working.

Start with the two-week audit. The findings are yours either way.

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