Four engagements,
and the numbers behind them.
Every figure on this page came out of the client's own dashboard and was signed off by them before publication. Where a campaign underperformed, we say so.
Aeris Protocol
Aeris had a working rollup, a strong team and no audience at all. The TGE date was fourteen weeks out and the plan was, in the founder's words, "post a lot and hope."
We built the narrative around a single technical claim their competitors could not make, seeded forty KOLs under enforced disclosure, and designed a points campaign with anti-farming rules baked in from day one — so the airdrop rewarded users rather than scripts.
- 18,204 verified wallets in the first 24 hours
- 61% of airdrop recipients still active at day 30
- Sybil filtering removed 34,000 farmed addresses pre-snapshot
What we would change: we underspent on documentation content early, which cost us developer sign-ups in the first month.
Volta Finance
Volta was spending £140,000 a month across nine channels and could not tell us which one produced a single trader. Attribution stopped at the click, and the click was where the interesting part began.
We rebuilt tracking from the wallet backwards, ran everything flat for six weeks to get clean data, then cut three channels entirely and moved that budget into the two that were quietly carrying the account.
- $180M trading volume in the first 30 days post-rebuild
- Cost per funded account down from $71 to $28
- Same total spend, three fewer channels to manage
What we would change: the six-week flat period was politically difficult and we should have set expectations with their board before starting it, not during.
Karst DAO
Ninety thousand Discord members and proposals passing on fewer than two hundred votes. The community was large, loud and completely disconnected from the thing it supposedly governed.
We collapsed forty-one channels into nine, rebuilt onboarding around contribution rather than price talk, and turned governance calls into a scheduled, produced event with published agendas and summaries people could actually read.
- Voter turnout up 4.2x per proposal within two quarters
- Weekly active members up 34% on a smaller total membership
- Drainer-link incidents down to zero after moderation rebuild
What we would change: pruning inactive members cost them a headline number their investors had been tracking, and we should have framed that trade-off earlier.
Nimbus Pay
Nimbus had the least exciting story in their category and the strongest one: an EMI licence, real banking partners and an audit trail. Their marketing had been trying to sound like a degen protocol, which fooled nobody and scared off institutions.
We inverted the positioning entirely. The compliance burden became the headline, aimed at fintech and mainstream financial press rather than crypto media — which is exactly where the exchange listing committees were reading.
- 22 tier-1 placements across crypto and financial press
- Two exchange listings inside five months
- Inbound from three institutional partners citing the coverage
What we would change: nothing on the PR side, but we left their website untouched for too long and it undercut the new positioning for a full quarter.
What would your case study say?
Start with the audit and find out what is actually working before you spend anything.